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Elon Musk orders Twitter staff to adhere to a “very rigorous” culture or quit

Employees at Twitter have two options: resign with three months of severance pay or work “long hours at high intensity.” On Thursday, Twitter 2.0 launches at 5 p.m. ET.
In a late-night email, Elon Musk issued a challenge to Twitter employees: either embrace the company’s “hardcore” culture, or get severance pay and quit. According to The Washington Post, Musk has requested that Twitter staff complete an online form by Thursday at 5 p.m. ET pledging to work “long hours at high intensity.” Employees at Twitter are apparently entitled to three months of severance pay if they refuse to sign the form.

A “Twitter 2.0” will be driven by engineers, with “those developing outstanding code” taking on a more significant role within the firm, according to former Uber developer Gergely Orosz, who has been reporting on Twitter’s internal changes this week.


The email was sent about two weeks after Musk ordered mass layoffs that affected around half of Twitter’s global workforce and less than a week after his first meeting with Twitter employees. When Musk initially met with Twitter employees after the layoffs, he noted, “What works at SpaceX and Tesla is people being in the office and being hardcore.”

Today, Musk demanded that Twitter employees “will need to be incredibly hardcore” in an email to the company’s staff. Tesla employees have previously been urged by Musk to “go extra hardcore” in order to accomplish goals.

With a deadline that would result in terminations if it wasn’t completed, Musk previously pressured Twitter employees to develop a new version of Twitter Blue with paid blue check verification. With the eventual launch of the new Twitter Blue, which now costs $7.99 per month and grants you a blue verified check mark, impersonation and general confusion on the social network swiftly spread.
According to reports, Musk disregarded internal Twitter warnings regarding his sponsored verification method, and as a result, Twitter had to stop new Blue enrollments after just two days owing to problems that caused advertisers to pause their campaigns. Twitter Blue will return on November 29th, according to Musk, “to ensure that it is rock solid.”

Musk recently let go of up to 5,500 more contract workers for Twitter and acknowledged terminating an engineer for correcting him on Twitter. Some people who reportedly complained in the business’s private Slack were reportedly fired, along with others who complained publicly.

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