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Mercedes-Benz will introduce TikTok to automobiles

TikTok is everywhere. It’s even in cars, starting with the autumn 2023 Mercedes-Benz E-Class.

MBUX, a forerunner of MB.OS, will be updated in the Mercedes-Benz E-Class. MB.OS will debut in Mercedes’ late 2024 automobiles.

The Mercedes E-Class will have more than TikTok. Mercedes’ involvement in the Chinese market makes it one of the more intriguing choices. In other areas, including the US, the Mercedes E-Class will have TikTok.

Mercedes-Benz CEO Ola Källenius called TikTok in Asia “very relevant.” “Remember that the average Chinese S-Class owner is under 40.”

“We chose all these apps market by market or region by area,” he said. “We look at what is most used—music or cinema [and] so on—and we try to go down that list.”

The MBUX system’s “superscreen” will let drivers watch TikTok videos while parked. A piece of the screen in front of passengers will allow them to participate. TikTok videos on the passenger screen are out of the driver’s view. Driver monitoring systems track where drivers gaze.
On the E-Class infotainment system, Mercedes offers Zoom video conferencing, Angry Birds, the Vivaldi web browser, and Webex by Cisco apps. Software upgrades may add more.

Mercedes built a new software architecture to simplify infotainment app integration. Mercedes accesses its new app store.

Wednesday’s announcements and premieres at the automaker’s Sunnyvale, California, research and development center included the E-interior. Mercedes and Google announced a long-term cooperation to allow Mercedes control over its IP and business while delivering drivers navigation, maps, and YouTube.

Mercedes also talked about its MB.OS operating system, which will come out in the middle of the decade in its next generation of cars, and how it is working more closely with lidar company Luminar.

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