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An enterprise tier of Adobe Express is released with generative AI features

At today’s Adobe Summit conference, Adobe introduced the enterprise layer of their creative product Adobe Express. Organizations can use Adobe Firefly, the company’s recently released generative AI capabilities, with the corporate subscription.

According to the provider of creative tools, this new product will enable firms to create anything from social media postings to brand content without needing to be design experts. In essence, Adobe is making its Canva rival available to businesses of all sizes.

In order to replace Adobe Spark, Adobe introduced the product in 2021 as Creative Cloud Express, which it later changed to Adobe Express.

Adobe Express for Enterprise will be integrated with its digital asset management product, Adobe Experience Manager, according to the company (AEM). Also, they will be able to apply commercial-grade Adobe Firefly picture and text generating effects. Moreover, enterprise users will have access to royalty-free photos, movies, fonts, and design templates.

“During the past year, Adobe Express has successfully proved the exceptional capacity to unlock creativity among users of any creative skill level, ranging from rookie creators to experienced creative experts,” Govind Balakrishnan, senior vice president of Adobe Express, said in a statement.

With an unrivaled range of assets and templates, integrated libraries, and new brand control tools, Adobe Express for Enterprise will now unite teams of all types — from communicators to creatives — as a creative hub, enabling anybody to produce and distribute on-brand content at scale.

Moreover, Adobe Express for Enterprise features collaboration tools including the share-for-review function, which enables users to leave comments on a particular project version.

Via this new service, the company hopes to include non-designers in the process of developing brand assets and content.

Similar to Adobe, its rivals want to unveil fresh monetization strategies. Canva, a rival to Adobe Express, debuted a premium package for colleges and universities last month.

Customers of Creative Cloud enterprise can access Adobe Express for Enterprise in beta. The cost of the package was not made public by Adobe, however as a point of comparison, Adobe Express premium plans start at $9.99 per month.

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