MacPaw has developed a new application that assists in eliminating unnecessary photos from your iPhone

MacPaw recently launched a new iPhone application named CleanMyPhone, designed to assist users in reclaiming storage space by eliminating duplicate photos and unwanted images.

The application is segmented into three primary tabs: declutter, organize, and network. Declutter identifies and analyzes photos to locate duplicates, screenshots, screen recordings, TikTok videos, app folders, and blurred images. By default, all images are automatically selected for cleaning with a single tap. However, you also have the option to deselect certain images.

Arrange photo scans by the past week, month, or a specific timeframe. After the scan finishes, you’ll find categories like pets, travel, portraits, food, and more. Please consolidate these photos into a new folder.

Tapping on a category reveals options for “similars” and “unique.” Similar images will be grouped together, allowing you to delete one of them. During our testing, we observed that photos with varying filters or styles were categorized together. It is advisable to review the grouped photos before proceeding with the cleaning process. Within the Uniques category, there may be images available for deletion.

To prevent the application from scanning specific images, you can designate them as sensitive. During the next scan, the app will disregard all of these images.

In addition, the application includes a network speed test feature. Although generally beneficial, it seems out of place within this application. The company stated that the feature was added to offer a comprehensive utility similar to CleanMyMac, the company’s Mac-focused app designed to free up storage.

The app’s free version has specific restrictions, including access only to the “Other” category for organization and the inability to mark content as “sensitive.” Users can access these features by paying an annual fee of $24.99. The company aims to release a one-time fee later this year.

In early September, MacPaw was among the first companies to publicly embrace Apple’s DMA rule changes by revealing plans to launch a Setapp app store on iOS.