Hundreds of young content creators are using Fanfix to make money and connect with their audience

Users of Generation Z are increasingly jumping on the content creation bandwagon to supplement their income outside of the traditional 9 to 5 workday. Over 45% of Gen Z creators polled in 2022 stated they want to make money from their content, according to a study by Adobe.

Many content makers are concerned, however, because of the recent upheaval involving big social media applications, such as Meta’s decision to end its monthly Reels Play incentive program and the possible banning of TikTok. The study found that 60% of Gen Z creators are making money off of TikTok videos.

Fanfix is an alternative to Patreon that caters to Generation Z authors and allows only family-friendly content. The platform for monetizing subscription content helps influencers make money from their fan bases.

The company boasts that Fanfix has garnered over 10 million users, including over 3,000 creators. Their data suggests that working creators earn an average of $70,000 each year.

Fanfix claims to have paid out $11 million to creators as of this month, and $50 million is expected by the end of the year. Harry Gestetner, the company’s co-founder, told that the company expects to turn a profit in the first quarter of 2024, citing a revenue run rate of $35 million.

The numbers are notably impressive for a two-year-old firm, given the difficulty creator-focused startups have in today’s market.

Using Fanfix, authors may build a subscriber base, implement a paywall, and share premium material with their subscribers. The creator determines the monthly subscription price, which might range from $5 to $50.

Tip-to-DM is a pay-to-message tool that allows fans to spend between $3 and $500 to speak privately with their favorite creators, providing an additional revenue stream for influencers.

The ability to make one-time purchases and send out mass messages to subscribers are two of the newest features on Fanfix.

One-on-one chatting, tailor-made movies, and live broadcasts are also in the pipeline.

Fanfix also includes an analytics dashboard for monitoring revenue, subscription growth, and other key indicators of success. If creators want to show stats to brands in the hopes of getting opportunities, this could be a helpful tool.

The system makes money by charging users a 20% commission. When compared to certain rivals, like Fanhouse, which only takes 10%, this seems a bit steep. Patreon charges monthly fees to creators ranging from 5% to 12%, depending on the creator’s chosen subscription plan.

Gestetner added that although Fanfix has no plans to reduce the commission price, the company did highlight the fact that there are no hidden fees and that it provides a more “premium service” than its competitors.

 

If you look at competing platforms, you’ll see that many of them tack on some sort of processing fee for creators. So, there are many concealed charges, while we are open and honest about our business model, said company co-founder Simon Pompan.

Fanfix is “becoming as the leader in the clean Gen Z-first monetization space” because, “our platform, very simply, has been the area where creators earn the most money,” as Gestetner put it. Creators are satisfied with the commission rate because they are making more money through our platform than through any other.

Friends since high school, Gestetner and Pompan founded Fanfix in August 2021 while still in university. Gestetner and Pompan recruited Cameron Dallas, a popular Vine user, to work on Fanfix soon after its launch.

Fanfix was inspired by Gestetner’s cousin, who became a viral sensation on TikTok but was unable to turn those views into revenue. Gestetner discovered, via his investigation, that many artists face financial difficulties.

Making a living as a full-time, independent artist in the creator economy can be challenging. Brand collaborations that provide a steady income stream are difficult to come by for smaller entrepreneurs.

“Brand deals mistreated a huge majority of artists, and there needed to be a mechanism for creators to monetize directly from their passionate fans without having to rely on sponsors, agents, studios, or record labels. He felt that the market needed a platform that catered to Gen Z fans while yet being appropriate for younger audiences.

Since users aged 13–24 make up the bulk of Fanfix’s user base, the network restricts sexually explicit and violent content.

Other safety mechanisms, such as report functions and human moderators who monitor private communications around the clock and evaluate creator accounts twice a day, are in place to protect users and artists under the age of 18.

The “safe mode” option, which requires all messages to be approved by a person before they are posted, is available to creators of any age.

The entire system is moderated by real people.

Creators on Fanfix must have at least 10,000 followers in order to be featured. The creator needs to be able to convert fans and align with Fanfix’s “brand image.”

22-year-old content creator Savannah Rae Demers told us she began using Fanfix in the early spring of 2022. Demers claims to have made close to $100,000 through the site.

Demers informed us, “My subscription pricing is currently $8, which leaves me making roughly $6.40 from each subscriber per month.” That’s almost $13,500 every month from simply subscribers, and we have around 2,100 of them. That doesn’t even account for extra money made through tips and texting.

Madi Monroe, Brooke Monk, and Anna Shumate are just a few of the talented artists who have appeared on Fanfix. According to the data presented by the company, each creative on the Fanfix network attracts an average of about 200 subscribers.

The idea of a platform where content creators could document backstage antics rather than relying solely on brand deals piqued my interest instantly. Demers continued, “Having a place to actually communicate and participate with my community of followers is incredibly special to me, and Fanfix provided me just that with the messaging aspect of the platform.”

Gestetner and Pompan sold Fanfix to SuperOrdinary in June 2022 for eight figures, despite being only 21 and 23 years old, respectively. More than 140 companies, including Farmacy, OLAPLEX, The Honest Company, and more, are SuperOrdinary’s partners.

GalaGala, SuperOrdinary’s e-commerce portal, features products hand-picked by social media stars.

When the time is right, Fanfix authors will be able to work with SuperOrdinary to distribute their creations through shared web shops.

Fanfix gives these artists entry to the entire SuperOrdinary ecosystem. Access to a system that really no other platform can deliver,” Gestetner said, “whether it’s giving access to the brands or whatever it is.

SuperLink, a link-in-bio platform that promotes creators’ Fanfix pages for monetary gain, went live in November 2022. The creators get 46% of the ad money.