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YouTube is lowering its monetization eligibility requirements

YouTube is lowering YPP requirements for creators to access monetization tools. The company is opening its shopping affiliate program to U.S. YPP creators with over 20,000 subscribers.

The Google-owned company announced new partner program requirements:

  • 500 subs;
  • 3 public uploads in 90 days;

    3,000 watch hours in the past year or 3 million Shorts views in the past 90 days.

Conditions were:

  • 1000+ subscribers;

    4,000 watch hours in the past year or 10 million Shorts views in the past 90 days.

If creators meet the new threshold, they can apply to join YPP and get access to tipping tools like Super Thanks, Super Chat, and Super Stickers, subscription tools like channel memberships, and YouTube Shopping to promote their own merch.

Despite millions of views, long-form video creators may not have enough material to upload three videos in 90 days.

In the U.S., U.K., Canada, Taiwan, and South Korea, YouTube is applying this new eligibility criteria. Later, it will expand to other YPP countries.

The video-streaming company is also adding more U.S. creators to its Shopping affiliate pilot. Creators in YPP with over 20,000 subscribers can tag products in videos and Shorts and earn a commission. YouTube gave some U.S. creators Shorts shopping features last November.

YouTube will discuss its new programs at VidCon next week.

In March, YouTube had to change its profanity policy. In November, the company disqualified any video with profanity in the first 15 seconds, even if it was old. The new policy allowed profanity in music and shortened the time limit to seven seconds.

Shorts creators have been getting new monetization tools from the Google-owned company. In February, YouTube began sharing Shorts ad revenue with creators. In its Q4 2022 earnings call, Shorts reported 50 billion daily views. Last October, Meta said Reels had 140 billion daily views on Instagram and Facebook.

Last year, YouTube launched Creator Music, a tool for artists to get paid for using their music in videos. The company introduced a new metric to track an artist’s reach across formats, including Shorts, in March.

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