Mobile apps from Threads make profile switching easy

Meta-owned Twitter rival Threads now allows account switching without logging out.

The social networking app announced Thursday that users can swap accounts on its mobile apps by long pressing the bottom right profile icon. After the long press, tap “Add profile” to create a new profile.

Switching between work and personal profiles is easier. The number of accounts you can add to the profile-switching feature was not specified by Instagram CEO Adam Mosseri.

On the same day as Facebook allowed multiple personal profiles on Blue, the text-based social networking app announced its profile feature.

Threads keeps adding features three months after its launch. It began testing full-text search in New Zealand and Australia late last month. The company launched global search this month.

Threads added 24-hour post notifications and web quote functionality in September.

Threads’ competitors ship features in a competitive social media landscape. Mastodon released version 4.2 this week with improved profile and post search, automatic quick action suggestions in the search box, a new web interface with thread indicators and article previews, and a Privacy and Reach settings tab.