Spotify discovered prompt-based AI playlists

Spotify may soon add AI-powered playlists to its app after the success of its AI-powered DJ feature and AI-translated podcasts. According to app code, the company may be developing generative AI playlists users can create with prompts.

Tech veteran-turned-investor Chris Messina post screenshots of Spotify app code referring to “AI playlists” and “playlists based on your prompts.” He thought these could be made in the Blend genre, where users’ tastes are mixed to make a playlist everyone likes.

Spotify declined to discuss AI playlists.

Spotify is always iterating and brainstorming to improve its products and add value to users. We don’t comment on rumors about new features and have nothing new to share,” a spokesperson told.

However, Spotify’s Niche mixes feature, which lets users create playlists from descriptions alone, may have laid the groundwork for AI playlists with prompts. The Cottagecore Indie Mix, Bubblegum Pop Mix, Discofox Mix, Feel Good Driving Mix, Fun Road Trip Mix, Travel Mashup Mix, and others let you choose a genre, vibe, or aesthetic to create a playlist.

Despite their appearance, Spotify told us the Niche Mixes were not AI-powered when they launched in March. Spotify claimed that its personalization tech and algorithms controlled the mixes.

Messina tells that his new findings suggest the new AI playlists will use prompts, but he hasn’t found the feature in the public app, only in the code.

He thinks Blend is behind the feature because code references allow users to invite others to create AI playlists.

All the lines of code were found in the latest Spotify app build, indicating a new feature in development.

Not all features a company builds internally to test are released, but it shows how Spotify is thinking about AI in music personalization.

Spotify previously said features like the AI DJ wouldn’t limit its AI adoption. In an interview at Spotify’s event earlier this year, Ziad Sultan, head of Personalization, said a team is working on the latest language models. Spotify employs several hundred people in personalization and machine learning, including a large research team that is studying “all the possibilities across Large Language Models, across generative voice, across personalization,” he said.

Also reported that Spotify was considering a ChatGPT-like chatbot for music requests, but a public launch was not yet planned.