X, formerly Twitter, announced today that it will experiment with charging “new unverified” users $1 per year to interact with posts. The company said this test is live in New Zealand and the Philippines and won’t affect existing users.
Users can post, like, repost, reply, bookmark, and quote for that fee. Free users get a read-only account to view posts and follow accounts.
This “Not A bot” program is not a profit driver, according to the company’s support account, but reason is hard to trust. The Elon Musk-owned company claims this program will reduce spam.
We created this new test to improve our already successful efforts to reduce spam, platform manipulation, and bot activity while balancing platform accessibility with the small fee. It does not generate profits, the company said.
The company said it would share spam-fighting program results on its support page. Musk announced that X will charge “a small monthly payment” to use its service. The test program pays annually, but ethos is the same.
X (then Twitter) started requiring logins to view posts in June. Days later, the platform allowed logged-out users to view posts.
One year after Musk’s $44 billion acquisition, Simialrweb reports X traffic has dropped. The company has taken drastic measures to cut costs and make money.
In an interview last month, CEO Linda Yaccarino predicted X’s 2024 profitability. The former NBCU executive avoided discussing X’s user fees in the interview.
As of now, X only offers a $8 monthly plan. According to recently discovered code, the company may introduce three premium tiers, one ad-free.