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Fintechs in India boost payments soundbox pitches to attract merchants

Some of India’s biggest fintech startups are expanding into soundboxes, whose chimes are becoming millions of Indian merchants’ new “ka-ching.” Paytm, which leads the market with over 7 million merchants, launched an advanced soundbox that accepts Rupay, Visa, Mastercard, and American Express. The device allows cardholders to tap and pay …

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