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LinkedIn will offer AI-powered ad copy tools next

LinkedIn launched its own ad suggestion tool weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns.

The company suggests ad introductory text based on a marketer’s LinkedIn page and Campaign Manager settings like objective, targeting criteria, and audience. Microsoft-owned LinkedIn uses OpenAI models to suggest copycats.

Simple copywriting works. The Campaign Manager “introductory text” box lets marketers write their copy. They must toggle “Generate copy suggestions” to get different text suggestions.

North American customers can test the feature. In the coming months, the company will add new features, expand to new regions, and support more languages.

“We know you’re stretched to do more with less while driving ROI for your company. “AI Copy Suggestions can help jumpstart your creativity and reduce the time you spend on your day-to-day tasks so that you can continue to focus on what matters—producing memorable campaigns and building your brand,” said LinkedIn VP of Product Abhishek Shrivastava in a blog post.

The company uses generative AI extensively. It launched an AI-powered “conversation starter” in March. In the same month, Microsoft-owned company introduced generative AI tools for writing profile bios and recruitment posts.

It’s important to note that LinkedIn doesn’t indicate if AI generated text is used in these tools.

Big tech advertising solutions are increasingly using generative AI. Meta launched its copywriting, background generation, and image cropping projects in May. Google launched Product Studio weeks later, allowing advertisers to create images using generative AI. AI also changes ads and adapts them in search results.

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