Peacock joins Meta Quest to bring IP to Horizon Worlds later this year

At Meta Connect 2022, the tech giant announced a three-year partnership with NBCUniversal to bring Peacock to the Meta Quest VR headset. Meta Quest 2 and Pro devices now have the streaming app.

Peacock, available in the Meta Store, lets subscribers stream 90,000 hours of VR movies and TV shows, including fan favorites like “The Office,” “Parks and Recreation,” and “Yellowstone” and Peacock originals like “Poker Face” and “Bel-Air.”

VR viewers can watch live MLB, Premier League, WWE, Big Ten Football, and NFL games.

Users can multitask by watching multiple screens on Meta Quest 2 and Pro. Peacock subscribers can stream content while using other apps or browsing the web.

Users will soon interact with the Dunder Mifflin gang in VR. Meta Horizon Worlds and Meta Avatars Store will add NBCU IP later this year. DreamWorks, Universal Monsters, Halloween Horror Nights, Blumhouse, and others are coming to these immersive environments from NBCU.

Peacock offers eligible customers limited-time offers.

Peacock Premium is free for three months for Meta Quest 2 and Pro owners. Meta Quest buyers get a free year of Peacock Premium.

The offers are available to 18-year-old residents of the US or its territories (Puerto Rico, Guam, American Samoa, Northern Mariana Islands, and the US Virgin Islands).

Offer ends April 11, 2024.

“We’re excited to bring the Peacock App to Meta Quest 2 and Pro,” said Meta VP, Immersive Apps and Experiences Jarred Kennedy. “Meta Quest 2 and Pro can turn any room into a virtual entertainment theater, and now users have access to an even larger collection of fan-favorite movies, TV, and sports.”

Peacock hopes the offer will attract more subscribers as the streamer struggles to compete with Netflix and HBO Max. The streaming service added five million paying subscribers in the fourth quarter of 2022, reaching 20 million. The company lost $978 million in adjusted EBITDA.

Peacock eliminated its new customer free tier. Xfinity customers no longer get free Peacock Premium. Peacock will release Q1 2023 financial results on April 27.

Meta is likely betting on the partnership for more revenue after three quarterly revenue declines. Revenue dropped 4% year-over-year in the latest earnings report. VR lost $3.67 billion in 2022. April 26 is Meta’s first-quarter report.

Meta expanded its NBA deal to bring 52 live VR games to Meta Quest headsets in January.