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Amazon announced today that Prime Day will be held July 11-12. Customers receive many discounts during this event to boost sales.
The event will run from July 3 to July 12. Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the UAE, the U.S., and the UK will hold Prime Day sales simultaneously.
Later this summer, the company will hold a Prime Day event in India. Q1 2023 earnings were the first since 2014 to not mention the country.
The ecommerce giant is also offering invite-only deals for fast-selling items.
“With Invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line,” said Amazon Prime vice president Jamil Ghani.
U.S. Prime members can get some deals starting June 21. From June 29 to July 26, Prime Visa card applicants can receive a $200 Amazon Gift Card.
Amazon Echo and Eero mesh Wi-Fi systems will be discounted. Amazon Prime Vidoe will discount some rentals and channel subscriptions. The Wall Street Journal reported this month that Amazon Prime Video will have an ad-supported tier.
Influencers like Marianna Hewitt, Whitney Port, Tayshia Adams, and Rocky Barnes are curating storefront deals for the company. Lola Tung, Christopher Briney, and Gavin Casalegno are hosting live shopping streams again this year. Live shopping failed last July, according to reports.
Amazon held two prime day sales last year: July 12-13 and October 11-12. It didn’t say if it’s holding two Prime Day events this year.
Insider Intelligence predicts a $1.1 trillion U.S. ecommerce market this year. Analysts predicted single-digit sales growth last year.
Amazon’s Q1 2023 revenue was $127.4 billion (9% higher than last year) and profit was $3.71 billion (up from $3.84b).
