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The companies said on Tuesday that Warners Bros. Discovery has agreements with Roku and Tubi to license 2,000 hours of movies and TV shows. The agreement will add free, ad-supported Warner Bros. channels to the two streaming services. Many well-known films will be shown on the channels, including HBO’s “Westworld,” which was recently taken out of the HBO Max library.
“The Bachelor,” “Cake Boss,” “Say Yes to the Dress,” and “F-Boy Island” will also be included in the programming. Legendary, The Nevers, Finding Magic Mike, Head of the Class, The Time Traveler’s Wife, My Cat from Hell, Breaking Amish, Caribbean Life, How It’s Made, Paranormal Lockdown, Murder Chose Me, Mysteries at the Museum, A Wedding Story, and My Five Wives are just a few examples.
The agreements signal a change for Warner Bros. Discovery, which previously reserved its films and television programs for HBO Max. The business is now licensing its content to outside parties.
Rob Holmes, the VP of Programming at Roku Channel, said in a statement that “as FAST continues to explode in popularity among cord-cutters, we’re seeing content players increasingly shift their focus towards capturing this audience, by bringing some of their best stuff to FAST.” “FAST’s quick expansion of premium content benefits viewers, content creators, and advertisers looking to connect with these audiences through well-known programming.
According to Roku, hundreds of TV shows and films from the Warner Bros. Discovery portfolio, including HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, Warner Bros. Pictures, Warner Bros. Television, and more, will be available on the channels when they launch in the spring of 2023. According to Tubi, starting on February 1st, the platform will receive 14 WB branded FAST channels totaling more than 2,000 hours, organized by genre.
In a statement, Adam Lewinson, the Chief Content Officer at Tubi, said, “Warner Bros. Discovery has a catalog that TV lovers can’t get enough of. Tubi is proud to make many of these recent hits from Warner Bros. Discovery available to new audiences this month.”
