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Microsoft announced several AI-powered shopping tools for its new Bing search engine and Edge sidebar chatbot today. Microsoft Edge’s shopping features haven’t been popular, but this new set of tools looks useful.
Bing will now automatically generate buying guides for queries like “college supplies” using GPT-powered AI. It will automatically aggregate products in each category it comes up with, list their specs so you can compare them, and tell you where to buy them (with Microsoft getting an affiliate fee when you buy).
It will be interesting to see how these sites react to this change (and if Microsoft is doing this in Bing, Google and others will surely follow suit). Nobody will miss low-quality, SEO-optimized shopping content when comparing products, but this could hurt legitimate editorial operations.
Bing’s new buying guides are available in the U.S. and Edge’s are rolling out worldwide today.
Microsoft also launched AI-generated review summaries today. This feature summarizes online product reviews. Ask Bing Chat in Edge to summarize what people are saying about a product to get a quick summary.
Price Match, a new tool, lets you ask retailers to match prices even after they drop. “We’ve partnered with top U.S. retailers with existing price match policies and will be adding more over time,” Microsoft says, without specifying which retailers.
