With Samsung’s Galaxy S6 and S6 Edge sales faltering, it would be hard to imagine them benefiting from their losses. However, out of the mess they’ve created, Samsung has potentially won themselves the virtual reality market with the Galaxy S6 and S6 Edge. Their VR headset, the Gear VR Innovator, is relatively cheap and can be used in conjunction with the Note 4 and the Galaxy S6. Will this be enough for them to recover from their previous mistakes?
The website Fortune was able to get in touch with Nick DiCarlo, who is the vice president and general manager of immersive products and virtual reality at Samsung. From his point of the view, Samsung is a step closer to releasing a fully immersive experience for their customers. He says, ““We know there’s going to be a lot of technology evolution in this space and we want to set the right expectations in people’s minds. If you know the technology is going to advance rapidly and you want to wait, now might not be the right time for you. The Innovator Edition is a step beyond the developer’s kit and it’s designed for anyone to use.”
Now the Innovator Edition advertises that customers can be “transported to amazing new worlds, in games, video and images,” while be engaged ina 360 degree panoramic view, and that touch controls are relatively easy to use. They promote the fact that early adopters will find themselves buried in the content the VR device has to offer. More importantly, it turns your phone into an epic VR station.
The website Business Insider shows the Innovator in action. The user doesn’t seem to have any issues with it, aside from trying to run in Temple Run. At the same time, the user is entranced and amazed by what he sees.
Despite Samsung’s entrance into the VR market, it seems that they have a lot of work to do. They may be able to contend with having won a small portion of the VR market, but they’re struggling in the smartphone market. However, having the Innovator may prompt customers to purchase Galaxy phones in order to enjoy something like this. What are your thoughts on this? Does it seem like Samsung could win the VR market?