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Enterprise Firefly from Adobe

Adobe announced today that enterprise customers can customize its Firefly generative image generator with their own branded assets. In addition, enterprise users will be able to access Firefly from Adobe Express, formerly Adobe Spark. “Enterprise leaders expect content demands to increase by five-fold over the next two years, making it …

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LinkedIn will offer AI-powered ad copy tools next

LinkedIn launched its own ad suggestion tool weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns. The company suggests ad introductory text based on a marketer’s LinkedIn page and Campaign Manager settings like objective, targeting criteria, and audience. Microsoft-owned LinkedIn uses OpenAI models …

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WhatsApp introduces broadcast channels

Meta is testing a broadcast-based messaging feature called Channels on WhatsApp, similar to a recent Instagram update, to give its 2 billion users more conversational options. The company also hopes to make money from this feature. WhatsApp will add an Updates tab for Channels messages. On Instagram, Meta announces channels …

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