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Tag Archives: slider

LinkedIn will offer AI-powered ad copy tools next

LinkedIn launched its own ad suggestion tool weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns. The company suggests ad introductory text based on a marketer’s LinkedIn page and Campaign Manager settings like objective, targeting criteria, and audience. Microsoft-owned LinkedIn uses OpenAI models …

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WhatsApp introduces broadcast channels

Meta is testing a broadcast-based messaging feature called Channels on WhatsApp, similar to a recent Instagram update, to give its 2 billion users more conversational options. The company also hopes to make money from this feature. WhatsApp will add an Updates tab for Channels messages. On Instagram, Meta announces channels …

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Apple buys lightweight AR startup Mira

The Verge reports that Apple bought AR headset startup Mira for an undisclosed amount. Mira, founded in 2016 by Los Angeles entrepreneur Ben Taft, makes AR headsets for Universal Studios’ Nintendo World theme parks. Before the acquisition, Blue Bear Capital, Happiness Ventures, and Sequoia invested $17 million in the startup …

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